AUBREY BACH

* Manage content creation for both consumers and press partners, that drives conversions and press mentions
* Drive content strategy, including online content and email marketing
* Collaborate with the UX designers and developers to create user-centric online experiences, increase conversion rates and draw new visitors to the site
* Brainstorm, concept and wireframe site features and content

* Founded www.yay-today.com as a blog to feature events, deals and local gems around Seattle that are free, affordable, or at least really worth the splurge
* Grew the site into a well-recognized Seattle-area lifestyle brand
* Worked with my partner to design the site and develop cohesive content strategy
* Developed social media presence (twitter/facebook)
* Manage all social media branding for www.yay-today.com (www.twitter.com/yay_today, www.facebook.com/yaytoday)

• Create customer-facing interactive and transactional web content across Regence’s award-winning websites (www.regence.com, www.myregence.com).
• Collaborate with designers and developers to create rich web experiences from concept to launch.
• Write and edit featured articles, interactive pieces and video productions.
• Co-developer of Regence’s first ever comprehensive content strategy plan; currently coordinating implementation across all websites, mobile development and social media efforts.

Worked closely with product creators and website developers to create copy for the PocketFinder family of products, including websites (www.pocketfinder.com, www.pocketfinderpets.com, and www.pocketfinderplus.com), product packaging and investor and media relations. Special emphasis on creating brand identity for new products prior to their launch and maximizing exposure in search engines and media.

Wrote and edited content for various projects and clients. Worked with a team of web designers and programmers during the creation of new sites and applications. Reviewed and edited copy from existing clients to improve readability and make it suitable for the web.

Implemented and managed print, online, referral and community-based marketing and advertising for ambulatory surgery center. Worked closely with physicians and administrators to oversee marketing efforts and maintain good standing with the regional Accreditation committee. Oversaw development of the Center's website (www.pacificoutpatient.com) and wrote all content on the site. Also created copy for brochures, monthly e-mail newsletters and patient educational material.

Developed a written identity for an established medical center creating their web identity. Wrote content and collaborated on online branding

Developed all copy for Yvault.com, an online company specializing in online data backup. I drafted all necessary white sheets, privacy, and legal documentation.